Roundabout Theatre Company, the nation’s largest not-for-profit theatre company, seeks a Digital Manager. This position is responsible for managing Roundabout Theatre Company’s digital, social and email marketing strategy and activities to increase awareness, revenue, and engagement with company productions, events, and activities. The position reports to the Director of Marketing, and will work closely with members of the Marketing, Audience Services, Development, and IT staff. This position supervises the Digital Coordinator and Email Associate.
This is some of what the Digital Manager will do:
- Oversee a company-wide multichannel digital direct response and social strategy to build lasting customer relationships and increase lifetime value.
- Develop ongoing strategies and annual calendar to test, learn and leverage customer data, segmentation and loyalty in conjunction with members of the Marketing team.
- Implement additional data segmentation opportunities in direct response strategy.
- Oversee a company-wide social media/engagement strategy and social media policy.
- Oversee the production, development and evaluation of email campaigns in conjunction with departments across the organization and the Email Associate.
- Oversee the production, development and evaluation of social media content and institutional use of social media platforms (Facebook, Twitter, Instagram, TikTok) in conjunction with the Digital Coordinator
- Increase visibility of our digital communications and platforms across the institution with a view to establish and grow a digital culture at Roundabout.
- Maintain and keep up to date with web accessibility standards across all platforms.
- Collaborate with departments across the institution and external marketing partners to produce email campaigns and social media content (cross-promotions, development appeals, education notices, etc.).
- Oversee Roundabout’s app and emails for Criterion Ticketing and assist with integration and product developments with Activity Stream and Crowd Engage
- Remain up to date with advancements in digital strategy and technology, with a focus on engagement, customization, and analysis.
This is some of what the Digital Manager should bring:
- 5–7 years of experience in digital or direct marketing for a company or institution
- Exceptional communication and organizational abilities, with a keen ability to handle multiple concurrent projects
- Design sensibility, basic Photoshop and/or graphic design skills, and basic HTML knowledge
- Experience with Tessitura or comparable application
- Experience with Wordfly or comparable email tool
- Experience with Sprout Social, Simply Measured, and/or other digital reporting software
- Experience with GA4
- Theatre knowledge and appreciation
- Passion for emerging technologies and digital platforms
This is a full-time exempt position with all standard Roundabout benefits. The salary range is $85,000–$90,000 annually.
TO APPLY:
Please forward cover letter and resume in PDF or Word format to jobs@roundabouttheatre.org and use code DIGM-1024 in the subject line. If you require reasonable accommodation to participate in the interview process, please indicate in your email. No phone calls please.
As part of our application process, we ask that candidates consider completing a survey. This is voluntary and survey information will be anonymous and kept separate from application materials.
Roundabout celebrates the power of theatre by spotlighting classics from the past, cultivating new works of the present and educating minds for the future
Read more about Roundabout’s work, culture, and commitment to the future at https://www.roundabouttheatre.org/about/
As a theatre company and a long-standing member of many communities, Roundabout believes in the importance of words, the impact of action, and the healing capacity of shared stories. Roundabout has created a five-year strategic plan to evaluate and evolve how we address Equity, Diversity, Inclusion and Anti-Racism in our work, workplaces, and our community. Conceived by a team of 29 staff members in collaboration with the Board EDI Committee following a company-wide assessment in October 2019, the plan was launched in September 2021. Learn more HERE.
To this end, Roundabout Theatre Company is an Equal Opportunity Employer that strives to represent individuals from all walks of life in its workforce. We want our employment community to be a representation of the diverse world we live in. As such, we strongly encourage people from underrepresented groups to apply, and we ensure that every candidate who applies for a position at Roundabout Theatre Company is treated equally and fairly without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status and any other factor prohibited by law. We believe diversity in our teammates is paramount to our success as a not-for-profit theatre serving all communities in New York.